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Privacy Policy

Privacy Policy

REVISED: JUNE 27, 2025

Carriage Services, Inc. (“we” “our” or “us”) respects the privacy of our website visitors. Our Mission to being the most professional, ethical, and highest quality funeral and cemetery service organization in the death care industry extends to this Privacy Policy (“Policy”), and we want to ensure that our website visitors know how we collect, use, and protect personal, and other, information. This Policy applies to www.carriageservices.com and any website ‎or application (as well as any features, ‎‎widgets, ‎‎plug-‎ins, content, downloads or other services) ‎that posts a link to this page (collectively, ‎‎the “Site”).‎

This Policy applies to all personal information provided by Site users, including personal information collected from mobile applications, personal computers, browsers, laptops, tablets, mobile phones, or other devices (“Devices”). This Policy does not apply to personal information that Site visitors provide directly to a business partner or third party, even if such business partner or third party is linked to our Site.

When you use our Site, you agree to the Policy that follows. In addition to reading this Policy, please review our Terms of Service which governs your use of our Site.

Individuals visiting our Site who are California residents or are consumers residing in states with consumer privacy laws should review the “How to Access and Control Your Information Based on Your Residence” section below.

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Information We Collect

It is optional for you to utilize the Site and to provide personal information. You may, however, be required to provide certain personal information when you elect to use certain products of services available on the Site. Products or services available may include: (a) sending us an email message; (b) contacting us via online forms; (c) signing up for obituary updates; or (d) submitting your credit card or other payment information when ordering and purchasing products and services. Our use of your information may include, but is not limited to, communicating with you in relation to services and/or products you may be interested in. We may also gather additional personal or non-personal information in the future.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Visitor Provided Information

In certain parts of the Site, we may ask you to provide us with your name or other information so that we can provide you with information you request or take other action indicated in the part of the Site where the information is requested. You are under no obligation to provide us with this information, but without it, we may not be able to take the action requested. The Site also includes features that allow you and us to communicate by electronic mail, text message, or otherwise.

If you choose to use these features, you will be required to provide us your e-mail address and/or other personal information (such as your name, phone number, or street address) we may deem necessary to communicate with you electronically, by text message, or otherwise, or review your request. When you provide any personal information to us, you acknowledge that you are knowingly and voluntarily providing us the personal information. We may respond to the electronic mail messages you send us, take other action indicated in the part of the Site where the personal information is requested, and use such personal information for any other business purpose, including sending you subsequent communications concerning this Site, or our Company.

You may also give us Information about other people, including a spouse, parent, child, other family member, or friend. We only use this information for the specific reason for which you provide it to us. By submitting information about any third party, you represent and warrant to us that you have the ‎consent of the third party to do so, and that the information you submit is factually accurate.‎

Note: personal information included in any portion of an online tribute, guest book, and condolence, for example, is publicly available, and this Policy does not apply to that information. When buying flowers, users may be given the options to choose to publish the name and card message, publish the name only, or publish neither the name nor the card message. Please visit our Terms of Service here for more information on our policy for user generated content on our Site.

Please note that we use a PCI-DSS compliant third-party payment processor and so we do not store information about your payment card and cannot use that information as a reference to identify you. Information submitted for payment processing is subject to the privacy policy of our third-party payment processor.

We do not share any personal information with anyone outside our Company, except: (1) to allow third parties to process payment for purchases of tributes, like flowers, (2) when publishing obituaries, guest books, condolences page postings, or other messages intended for online publication, (3) for Google Analytics and Customers.ai services (explained in more detail below), and (4) for vendors related to the operation of our business and the Site as described further in this Policy.

The types of information we may collect are, among other things:

  • your name;
  • email address;
  • address or postal code;
  • telephone number; and
  • if you purchase flowers or other tributes, we may collect credit card number, expiration date and authentication codes or other necessary financial data for processing those purchases.

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Cookies and Tracking Technologies

In addition to any information that you choose to submit to us via our Site, we and our third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever you visit or interact with our Site (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your device whenever you visit or interact with our Site. To the extent we associate Usage Information with your personal information, we will treat it as personal information.

In addition, you may get cookies from other companies that have a link on our Site, but we have no control over these companies’ cookies. These third-party cookies do not fall under our Policy.

This Usage Information may include:

  • your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access our Site, and our computers identify your Device by its Device Identifier;
  • your device functionality (including browser, operating system, hardware, mobile network information);
  • the URL that referred you to our Site;
  • the areas within our Site that you visit and your activities there, including remembering such visit and activities;
  • your device location;
  • your device characteristics; and
  • certain other device data, including the time of day, among other information.

(A) Tracking Technologies:

We may utilize the services offered by Customers.ai through its website (www.customers.ai), applications and software, mobile application, and components, which collects and discloses both personal and non-personal information of Site users through the use of tracking, cookies, and pixel tags (“Tracking Technologies”); and the information collected may be used to obtain an email address or other identifying information from such Site user. Where you visit or use our Site, in any manner, we may use these Tracking Technologies to associate your usage of our website with an associated email. Where applicable, we may contact you via such associated email address. If you wish to opt out of these services, please visit: https://customers.ai/opt-out. Tracking Technologies may set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and subsequent technology and methods later developed):

  • Cookies. A cookie is a data file placed on a device when it is used to visit our Site. HTML5 cookies can be programmed through HTML5 local storage.
  • Web Beacons/Pixels. Small graphic images or other web programming code called web beacons (also known as “pixels,” “1×1 GIFs”. or “clear GIFs”) may be included in our Site’ pages and messages. Web beacons may not be readily visible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our Site, to monitor how users navigate our Site, to count whether and how many particular messages, articles, or links were actually viewed or clicked on, and with analytics tools to ‎‎collect information that tracks your interactions with our Site, including mouse ‎movements, text, and other information ‎associated with your visit to our Site. This ‎information is used to ‎help us improve our Site and better provide you with information ‎you ‎may be interested in when you visit our Site.
  • Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with our Site, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to our Site and is deactivated or deleted thereafter.
  • Browser Fingerprinting. Collection and analysis of information from your device, such as, without limitation, your operating system, plug-ins, system fonts and other data, for purposes of identification.
  • Recognition Technologies. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

Usage Information is typically anonymous information, since it is not normally associated with you or your identity. However, if it is combined with your Personal Information in a manner that it is directly associated with your identity it will be treated as Personal Information under this Privacy Policy.

(B) Tracking Technologies Usage:

We may use Tracking Technologies for a variety of purposes, including:

  • Strictly Necessary. We may use cookies or other Tracking Technologies that we consider are strictly necessary to allow you to use and access our Site, including cookies required to prevent fraudulent activity and improve security.
  • PerformanceRelated. We may use cookies or other Tracking Technologies that are useful in order to assess the performance of our Site, including as part of our analytic practices or otherwise to improve the content, products or services offered through our Site.
  • FunctionalityRelated. We may use cookies or other Tracking Technologies that are required to offer you enhanced functionality when accessing our Site, including identifying you when you sign in to our Site or keeping track of our specified preferences, including in terms of the presentation of content on our Site.
  • TargetingRelated. We may use Tracking Technologies to deliver content relevant to your interests on our Site and third-party websites based on how you interact with our content. This includes using Tracking Technologies to understand the usefulness to you of the content that has been delivered to you and contacting you about products you may be interested in.

You may be able to set your browser settings to use our Site without cookie ‎functionality. Please note that if you block cookies, some Site functions may ‎be unavailable, and we will not be able to present personally-tailored content and ‎advertisements to you. Your browser may provide you with some options regarding ‎cookies. For more detailed information about how to disable or administer your ‎cookie settings in your web browser, please refer to the applicable page for the ‎browser you are using:‎

You can withdraw your consent to allow for cookies, change your browser settings, ‎and delete the cookies already stored on your computer at any time. Please note ‎that if you delete, or choose not to accept, cookies, you may not be able to utilize ‎the features of the services on our website to their fullest potential. ‎

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How We Use the Information Collected

We use the information provided to us to:

  • Present our Site and its contents to you;
  • Provide you with information, products, or services you may be interested in;
  • Allow you to participate in the interactive features on our Site;
  • Fulfill any other purpose for which you provide the information;
  • In any other way as described to you when you provide information;
  • Determine your geographic location;
  • Improve our Site;
  • Provide customer support;
  • Enforce our Terms of Use;
  • To meet our legal obligations;
  • Anonymize or aggregate your information for marketing and actuarial purposes‎;
  • Make you aware of product or service offerings you may be interested in‎;
  • Work with a potential buyer or seller in the event of a divestiture or acquisition in which personal information held by us through our Site is among the assets transferred, provided that, however, such buyer or seller agrees to protect and respect your personal information in a manner consistent with our Policy;
  • For any other purpose with your consent.

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What Information We Share

We will not sell, rent, trade, or otherwise disclose your personal information to anyone outside of our Company except with our respective affiliates, successors, service providers, and vendors related to the operation of our business and the Site and shared (1) in response to a Court Order or other legal or government process in which we believe in good faith that disclosure is legally required by us; (2) to defend us or our property, including our Site and users, including to enforce our Site’s Terms of Service ; and (3) if necessary in the unlikely event of an emergency, to protect us, our agents, our Site visitors, or the public as required by law, or in a situation in which public authorities are required to deal with an emergency situation.

Please be aware, however, that it may be possible for others to read messages that you send over the Internet, so do not send by e-mail, or post online, any information that you would like to keep confidential.

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Analytic Services and Targeted Ads

We also use Google Analytics on our Site. Google Analytics is a service that anonymously collects website traffic data through cookies. The data, which includes geolocation data, helps us analyze and review how our website visitors use our Site. The anonymous data is sent to, and stored by, Google on servers that are housed in the United States, but the data is not sent to any other third parties. If Google is required to by law, it may transmit the anonymous data to a third party. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the ‎Ads Settings. ‎

You can turn off certain third-party targeting/advertising cookies by visiting the ‎Network Advertising Initiative: https://optout.networkadvertising.org/?c=1 and by ‎visiting Google:‎ https://tools.google.com/dlpage/gaoptout‎.‎

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Your Privacy

The information collected is never revealed, sold, or made public for any reason, except for the reasons otherwise stated in this Policy. Personal information (name, email, phone number, or home address, etc.) is never disclosed to any third-party individual or business, except for the reasons otherwise stated in this Policy.

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Other Information You Submit

If you use the communication features of this site to provide us with information other than personal information, including suggestions about the site, product and advertising ideas, and any other such information, that information will belong to us and may be used, reproduced, modified, distributed and disclosed by us in any manner we choose, without paying compensation to you, to the extent allowed by law.

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Children Under 13‎

By agreeing to these Terms, you represent that you are at least the age of majority in your ‎state of ‎residence. If you are under the age of ‎majority in your jurisdiction, please exit now and do not use ‎this Site.‎ We neither market our Site to children under the age of 13 nor knowingly collect ‎personally identifying information from children under 13, except to provide contracted for ‎services. Site visitors who are under the age of 13 should not use our Sites and should not send us ‎personally identifying information. If we learn that personally identifying information regarding a ‎child under the age of 13 has been improperly collected on our Sites, we will delete such ‎information.‎

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External Data Storage Site

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

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Changes to Privacy Policy

We reserve the right, at our complete discretion, to change this Policy at any time by posting revised terms on the site. It is your responsibility to check periodically for any changes we may make to this Policy. Your continued use of this site following the posting of changes to these terms or other policies indicates that you accept the changes. If material changes are made to how we treat our visitors’ personal information, we will put a notice on the website with “[UPDATED]” in brackets next to the Policy link for 30 days. The date that the Policy was last revised will also be identified at the top of the Policy.

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How to Contact Us

If you have any questions about this Privacy Policy, please contact us by e-mail at [email protected] or by visiting the Contact Us section of our Site.

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Ability to Unsubscribe

Should you receive a promotional email or text from us, you may “opt-out” of receiving additional promotional email communications from us by following the unsubscribe instructions on the email or text. You may also contact us directly as [email protected]. This applies to promotional communication and not administrative communications we feel are necessary to provide the services on the Site.

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Miscellaneous

This Privacy Policy as stated herein constitutes the entire agreement between you and Carriage Services, Inc. with respect to our Policy. No changes to the Policy shall be made except by a revised posting on this page, and you are responsible to be aware of all such changes.

This Policy shall be governed by and construed in accordance with the laws of the State of Texas applicable therein, without regard to conflict of laws. You irrevocably consent to the exclusive jurisdiction of the courts located in the State of Texas in connection with any action arising out of or related to these terms of use or their subject matter. You waive any objection based on lack of personal jurisdiction, place of residence, improper venue or forum non-convenience in any such action.

If any court having competent jurisdiction holds any provision of this Policy invalid or unenforceable in any respect, such provision shall be enforced to the maximum extent permitted by law, and the remaining provisions of this Policy shall continue in full force and effect. No waiver of any provision of this Policy shall be deemed a further or continuing waiver of such provision or any other provision of this Policy.

Our Site, products, and services are not intended for and not offered to individuals who reside outside of the United States. If you reside in a non-U.S. country, please be aware that the personal information you submit, including information provided through our Site, is being sent to a location in the United States. The data protection laws in the United States are likely different from those of the country in which you are located, and your personal information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By providing such personal information through the Site, you are consenting to (and represent that you have authority to consent to), the transfer of such information to the United States for the uses and purposes described in this Privacy Policy. Without limiting the above, for the avoidance of doubt we do not have an establishment or target individuals in the EEA or UK. Note that you may be able to access a third party’s website through a link on our Site in order to purchase products, such as tributes, from such third party for individuals residing in the United States even if you are residing in a non-U.S country. In the event you click on a third-party link on our Site, please review such third party’s website privacy policy and terms of use prior to use of such website. We do not collect and are not responsible for personal information you submit to such third party.

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How to Access and Control Your Information Based on Your Residence

If you reside in California, Connecticut, Kentucky, New Jersey, Rhode Island, Tennessee, Texas, or Virginia you may have certain rights available to you when it comes to your personal information. Below is a summary of those rights applicable to our business, how to exercise your rights, and how to appeal any decision related to your rights.

Your rights and how to exercise them:

Based on your residency, you may be able to request to:

  1. Confirm whether we are processing your personal information, which may include: the categories of personal information we’ve collected about you; the categories of sources from which the personal information was collected, the purpose for the collection, and the categories the categories of third parties to whom we disclosed personal information about you, the categories of personal information that was disclosed (if applicable), and the purpose for disclosing the personal information about you;
  2. Access to your personal information. You may have the right to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format;
  3. Correct inaccuracies in your personal information;
  4. Delete personal information we collected from you, subject to certain exceptions provided by applicable laws;
  5. Opt out of the processing of personal information for purposes of sale, profiling, or targeted advertising.

You may exercise your rights by submitting a request:

  1. By emailing us at [email protected];
  2. By calling us at 866.859.7766.

We will acknowledge receipt of your request and advise you how long we expect it will take to respond if we are able to verify your identity. Requests for specific pieces of personal information will require additional information to verify your identity.

If you submit a request on behalf of another person, we may require proof of authorization and verification of identity directly from the person for whom you are submitting a request.

In some instances, we may not be able to honor your request. We will advise you in our response if we are not able to honor your request within 45 days. For example, we will not honor your request if we cannot verify your identity or if we cannot verify that you have the authority to make a request on behalf of another individual. Additionally, we will not honor your request where an exception applies, such as where the personal information that we maintain about you is not subject to access or deletion rights under applicable law. You have the right to appeal our decision to not act on a request within a reasonable time after our response.

You may be entitled to two requests at least twice annually free of charge. If a request is manifestly unfounded, excessive, technically infeasible, or repetitive, we reserve the right to charge you a reasonable fee to cover the administrative costs or decline to honor your request.

We will work to process all verified requests within 45 days. If we need additional time to respond, up to an additional 45 days, in order to process your request, we will provide you with an explanation for the delay.

We will not discriminate against you for exercising your rights. However, some services we offer require usage of personal information, so compliance with your request may impact those services.

Questions and Appeals:

You may contact us with questions or concerns about your rights and our process by:

  1. Writing us at:
    Carriage Services, Inc.
    Attn: Legal Department
    3040 Post Oak Blvd., Suite 300
    Houston, TX 77056
  2. Emailing us at [email protected]

You may appeal a decision related to your rights by:

  1. Emailing us at [email protected];
  2. Calling 866.859.7766.

If your appeal is denied, you may have the right to file a complaint with your state Attorney General or other regulating authority:

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Supplemental Notice to California Residents

“Shine the Light Law”:

California Civil Code Section 1798.83 allows our California resident website users to request, once a year and free of charge, certain information regarding our disclosure of personal information to third parties for their direct marketing purposes, if any. To make such a request, please contact us by e-mail by visiting the Contact Us section of our Site.

“California Consumer Privacy Act Disclosure”:

Your privacy is important to us. This additional disclosure explains how Carriage Services, Inc. and its affiliates (“Company,” “we,” or “us”) collect, use, and disclose personal information relating to California residents covered by the California Consumer Privacy Act of 2018 (“CCPA”) (for more information on the CCPA, please visit https://oag.ca.gov/privacy/ccpa. This disclosure and notice is provided pursuant to the CCPA).

Introduction

Under the CCPA, ‘Personal Information’ is information that identifies, relates to, or could reasonably be linked directly or indirectly with a particular California resident. The specific Personal Information that we collect, use, and disclose relating to a California resident covered by the CCPA will vary based on our relationship or interaction with that individual. For more information about how we generally collect, disclose, and secure information relating to our customers, please refer to our Privacy Policy above.

Keeping Personal Information secure is one of our most important priorities. Consistent with our obligations under applicable laws and regulations, we maintain appropriate safeguards that are designed to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, disclosure, or access, whether it is processed by us or elsewhere.

Collection and Disclosure of Personal Information

In the past 12 months, we have collected, and disclosed to third parties for our business purposes, the following categories of Personal Information relating to California residents covered by this disclosure:

  • Identifiers, such as name, postal address, unique personal identifier, email address, account name, or other similar identifiers;
  • Personal information, as defined in the California safeguards law, such as contact information and financial information, as applicable;
  • Characteristics of protected classifications under California or federal law, such as sex and marital status; and
  • Internet or network activity information, such as Browse history and interactions with our Site;

The categories of sources from whom we collected this Personal Information are:

  • Directly from a California resident or the individual’s legal representatives
  • Service Providers and other third parties
  • Public record sources (Federal, State or Local Government sources)
  • Information from our affiliates
  • Website/Mobile App Activity/Social Media
  • Information from customer directed third parties representing a customer

The categories of third parties to whom we disclosed Personal Information for our business purposes described in this CCPA privacy disclosure are:

  • Carriage Services, Inc. and affiliates and subsidiaries of Carriage Services, Inc.
  • Service Providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure, customer service, email delivery, marketing and marketing research activities
  • Other third parties who enable customers to conduct transactions online and via mobile devices (at the direction of the customer), such as purchasing flowers or tributes
  • Government agencies as required by applicable laws and regulations

Use of Personal Information

In the past 12 months, we have used Personal Information relating to California residents to operate and manage our business, to provide our products and services, and to accomplish our business purposes and objectives, including the following:

  • Performing services, including maintaining or servicing customer accounts, providing customer service, processing transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services.
  • Complying with laws and regulations and to comply with other legal process and law enforcement requirements (including any internal policy based on or reflecting legal or regulatory guidance, codes or opinions)

Do Not Sell My Personal Information/Notice of Right to Opt Out

Under the CCPA, the ‘sale’ of your Personal Information means the sharing of your personal information with certain third parties. Under CCPA, consumers have the right to direct a business that sells Personal Information about the consumer to third parties not to sell the consumer’s Personal Information. Currently, we share your Personal Information in a manner that would be considered a sale under CCPA. Further, we disclose your Personal Information to our Service Providers pursuant to contracts that prohibit the Service Provider from using your personal information for any purpose other than those services specified in the contract.

Changes to This California Consumer Privacy Act Disclosure

We may change or update this Disclosure from time to time. When we do, we will post the revised Disclosure on this page with a new “Last Updated” date.